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Technology is changing the face of the recruitment industry.  Many recruiters are failing to cope with the changes in technology in sourcing candidates.  Job boards are becoming less effective and Linkedin, once a valuable resource, is now being utilised by just about every recruitment agency, which makes it harder in sourcing candidates.

So how do recruitment agencies embrace the changes in technology and incorporate this into the way they source candidates?

Firstly, let’s look at the strategy before we talk about the technology.  It is called Recruitment Marketing.

Recruitment Marketing to put it quite simply, is the newest concept in talent acquisition that utilises inbound marketing strategy and technology to attract, engage and nurture talent before they apply for a position, with the concept of building a talent pool (lead generation) and converting candidates into applicants (customers).

Don’t confuse Recruitment Marketing with an Applicant Tracking System (ATS). Recruitment Marketing utilises a variety of different digital channels and methods at the one time to achieve the overall goal.

Understanding the strategy of Recruitment Marketing is the first step.  To help you incorporate recruitment marketing into your recruitment agency, you need the technology to back it up that has all the tools in one software application.  This is called A Recruitment Marketing Platform.

A Recruitment Marketing Platform is an all-in-one marketing software that provides you with powerful marketing tools:

  • Website
  • CRM
  • Blogging
  • Landing Pages
  • Calls to Action
  • Lead Management
  • Emails
  • SEO
  • Social Media
  • Analytics
  • Marketing Automation
  • Ads

Download our Guide on Recruitment Marketing: 10 Best Practices – With practical tips to help you attract, identify, nurture, and convert high calibre candidates for more effective, more efficient hiring.

There are numerous benefits to a recruitment agency using a Recruitment Marketing Platform, but in this blog I will focus on 9 of these.

  1. Staying ahead of the competition

Recruitment is a very competitive industry and to be a successful recruitment agency, you need to embrace a marketing mindset and treat your candidates as customers.  A Recruitment Marketing platform allows you to utilise a powerful lead generation tool that helps you build strong candidate and client relationships, creating a quality talent network.

  1. Multi-Digital Channel Attraction

A successful recruitment marketing campaign focuses on a variety of digital channels and methods.  A Recruitment Marketing platform is a complete all-in-one marketing platform providing these powerful tools, making it easier to communicate with candidates and clients.

  1. Create Individual Candidate and Client Personas

Personas are critical to every marketing strategy.  You need to have a clear picture of who your ideal clients and candidates are to reach them.  A Recruitment Marketing platform allows you to create individual personas, which assists in driving content, sales follow up and anything that relates to candidate/client acquisition and retention.

  1. Marketing Analytical Tools

Marketing analysis is an extremely useful tool in candidate and client sourcing and retention.  You gain insight into your entire funnel to assess which marketing tools are working and how marketing impacts your bottom line.  A Recruitment Marketing platform provides you with detailed analytical reports and tools, not only for the individual recruiter to evaluate, but reports that you can provide to senior management.

  1. Behavioural Marketing

Behavioural Marketing allows you to assess which content your candidates and clients engage with so you can create more of this content.  A powerful tool in providing a greater connection with your candidates and clients.

  1. Marketing Automation

Allows you to tailor emails to each candidate and client at every interval of their journey.  A Recruitment Marketing platform allows you to personalise your emails as well as incorporate visually appealing images and calls to action.

  1. Increase Profits

It has been shown that using a Recruitment Marketing platform can increase your sales by up to 35%.  This is attributed to the fact that you have a talent network at hand and you are in close contact (strong relationships) with your clients so you will not miss out on any future placement opportunities.

  1. Reduce Recruitment Costs

A Recruitment Marketing platform can reduce recruitment costs by 40% as you are building your talent network through relationships with candidates and clients thereby reducing your advertising and searching costs.

  1. Recruitment Consultants Will Want to Join You

Sourcing Recruitment Consultants is one of the challenges a recruitment agency deals with.  Use your Recruitment Marketing platform to become the recruitment company of choice.  Position your brand through published content, information and resources.  No need to advertise or to utilise Rec to Rec agencies.  Get the quality recruitment consultants before anyone else does.

Recruitment Marketing is the new breed of recruitment methodology and is one that is both exciting and innovative and truly presents a path for recruitment agencies to become highly successful and profitable.

The Author

Bernadette Beach

Bernadette Beach is the Recruitment Marketer, with over 20 year's experience in recruitment and marketing, Bernadette has brought her knowledge and experience and developed a Recruitment Marketing Model for recruitment agencies, based on inbound marketing methodologies and technology.


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