In the recent transformation of X, formerly recognized as Twitter, the platform has introduced “X Hiring,” a job-search feature positioned as a direct competitor to LinkedIn.

While initially launched exclusively for verified users in August, X has now expanded the job search functionality to all users, although the privilege of posting jobs remains exclusive to verified companies.

Here’s a breakdown of what you should know about X Hiring.

How X (formally Twitter) Hiring Operates

X describes its new feature as enabling “verified organizations [to] feature critical roles on their profile and organically reach millions of relevant candidates.” Job seekers can search for positions using keywords or location and access job postings from verified companies. Additionally, users can specifically look for remote roles without being tied to a specific geographic location.

Several prominent brands have already begun utilizing the platform for job opportunities. For instance, a swift search for “HR manager” reveals job postings from companies such as Tesla and Wayfair. Users can click on a company of interest and be directed to its X profile.

Despite being a recent addition, the feature is currently somewhat limited in its search functionality compared to other established job-posting platforms like Indeed and ZipRecruiter, which offer more comprehensive filters such as salary ranges, job levels, and industries.

However, X Hiring’s primary contender appears to be LinkedIn, as it aims to amalgamate social media with job postings. Elon Musk, on behalf of X, has expressed a desire to create a competitor to LinkedIn that is considered “cool.”

On November 16, the same day the feature was made available to all users, X announced that the feature would be “coming soon” to iOS and Android platforms.

Implications for HR And Hiring Teams

Undoubtedly, the introduction of a new hiring platform will bring significant changes to the recruiting landscape in 2024, regardless of whether organizations choose to adopt it.

For HR professionals, this shift is part of a broader trend in the evolving landscape of recruiting, including the incorporation of AI. As organizations strive to attract qualified talent, candidates are increasingly integrating social media into their career development journey—a trend expected to persist with the entrance of Gen Z and younger generations into the workforce.

To stay ahead of these changes, HR professionals can take proactive steps:

1. Focus on Branding: Establish a compelling presence on social media platforms like LinkedIn and X, ensuring that the organization’s message, values, and culture align with potential hires.
2. Adapt Job Postings: Tailor messaging and job posts to suit the native environment of social media platforms. A one-size-fits-all approach may not be effective as the recruiting landscape expands into diverse platforms.
3. Prioritize Resilience: Acknowledge that the introduction of X Hiring signifies rapid changes in the recruiting sphere. Prioritizing resilience within the organization and the recruiting department will prepare them for the uncertainties that lie ahead.

A Win For Recruitment Marketing

In a scenario of talent shortage, the temptation to post job openings on every available platform is considerable. However, for efficiency, it’s crucial to consider the target audience and focus on specific niches or job boards. Otherwise, there’s a risk of attracting underqualified applicants, consuming valuable time and resources.