Appcast Unveils Appcast Brand & Creative to Broaden Recruitment Marketing Solutions
Appcast moves towareds offering end-to-end solutions
Appcast, a global pioneer in programmatic job advertising technology, has introduced a new addition to its suite of recruitment marketing solutions: Appcast Brand & Creative. This expansion empowers employers with an end-to-end approach, encompassing employer branding, creative studio services, and diversity, equity, and inclusion (DE&I) strategies to fulfill their talent acquisition and retention objectives.
Appcast Brand & Creative offers a range of services, including:
- Employer Value Proposition (EVP) and Employer Brand: Craft a compelling and authentic brand identity to attract the right talent and enhance the candidate journey. Leverage insights-informed solutions delivered by EVP and Employee Value Experience (EVX) experts.
- Creative Studio: Provide comprehensive creative services to create messaging and visuals supported by cutting-edge tools, data, analytics, and a team of developers dedicated to a candidate-centric user experience.
- DE&I Strategy: Offer thoughtful and strategic recommendations based on real-world insights, key diversity and inclusion methodologies, and data-driven initiatives that strengthen recruitment, retention, and organizational culture.
Matt Gilbert, Head of EVP and Employer Brand Strategy and Design at Appcast, highlights the holistic approach of Appcast Brand & Creative, where employee value proposition and employer brand strategies converge to help employers define and articulate the complete value of joining their organization. This approach enriches the recruitment journey for candidates, enabling them to make more informed career decisions, ultimately assisting clients in finding and retaining top talent.
Earlier in Q3 2023, Appcast launched AppcastOne, an omni-channel solution that transforms candidate acquisition by merging programmatic, search, social, and traditional media into a single enterprise offering. When combined with Appcast Brand & Creative, it significantly enhances the recruitment marketing capabilities, data, and tools available to Appcast clients, giving them a strategic edge in the fiercely competitive and rapidly evolving labor market.
In July 2023, Appcast acquired Bayard Advertising, a leader in recruitment marketing. AppcastOne and Appcast Brand & Creative are the result of a collaborative effort, combining Appcast’s award-winning programmatic technology with Bayard’s century-long legacy of recruitment marketing expertise.
About Appcast
Appcast is the pioneer and global leader in programmatic job advertising technology. Leveraging advanced technology, unparalleled market data, and a team of top recruitment marketers, Appcast’s technology and services drive successful hiring outcomes for over 2,000 clients. In July 2023, Appcast acquired Bayard Advertising, a pioneer in the recruitment marketing space. Headquartered in Lebanon, N.H., Appcast maintains offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps individuals find the right job. For more information, visit http://www.appcast.io and follow @appcast_io.
