Platform Doubles Down on AI-Driven tools for Recruitment and Personalization

LinkedIn has just introduced a handful of powerful artificial intelligence (AI) tools, each aimed at enhancing various aspects of business operations. These tools arrive on the heels of the recent launch of AI features tailored for sales professionals. These new features empower sales teams with better prospect targeting and provide valuable contextual information about prospective clients’ organizations.

Three AI tools LinkedIn is rolling out:

1. Accelerate: Transforming Marketing Campaigns LinkedIn’s first offering, Accelerate, is integrated into Campaign Manager, an existing tool for launching ad campaigns on the platform. Accelerate leverages AI to automatically generate ad campaigns, complete with marketing copy and visuals. It also offers recommendations for the target audience for a brand’s advertisements. All that’s required to activate this tool is to input a link to the webpage describing the products to be promoted.

Furthermore, marketing teams can make use of a built-in chatbot within Accelerate to understand the reasoning behind the campaign settings suggested by the tool. If necessary, adjustments can be made manually. Once an Accelerate campaign is launched, LinkedIn’s AI models dynamically fine-tune bids and reallocate budgets to optimize performance.

2. Recruiter 2024: Simplifying Talent Acquisition The second AI tool, Recruiter 2024, is tailored for HR professionals looking to identify potential job candidates on LinkedIn. Using a chatbot-like interface, recruiters can enter natural language instructions to search for candidates. For instance, a recruiter seeking Java developers near their company’s headquarters could input the query “find Java developers near our headquarters.” This approach simplifies the process of creating search queries and, more importantly, provides users with more relevant candidate recommendations.

LinkedIn’s Vice President of Product, Hari Srinivasan, emphasized that this tool expands beyond the typical reliance on brand-name companies, offering a more diverse pool of candidates for recruiters to choose from.

3. LinkedIn Learning’s AI-Powered Coaching Experience LinkedIn Learning, the platform’s educational resource hub, now features an AI-powered coaching tool. This tool is designed to provide users with guidance on various business topics through natural language interactions. Users can ask questions related to business matters, and the AI tool responds with helpful advice and recommendations.

Initially focusing on leadership and management, this tool is equipped to ask for clarifications when presented with complex questions and can suggest specific educational resources available on LinkedIn Learning for in-depth responses.

LinkedIn is currently piloting these AI features with a select group of customers, with plans to make them available more broadly later this year. These innovative tools aim to streamline marketing, recruitment, and employee training efforts on the platform, leveraging the power of AI to enhance the user experience and deliver more targeted results.