The world of Generative AI (GAI) is evolving at an unprecedented pace, and companies are facing the challenge of harnessing its potential without a clear playbook. LinkedIn, a pioneer in the professional networking space, is boldly embracing this challenge and making significant strides in GAI innovation.

Over the past two decades, LinkedIn has undertaken substantial technological transformations, from reimagining the member experience during the mobile shift to its current endeavor of capitalizing on the boundless possibilities offered by GAI. The capabilities of GAI are enabling product experiences that were previously unimaginable, and they are advancing at a remarkable rate.

Moving Recruitment Marketing Into The World of AI

LinkedIn is committed to leveraging the power of GAI while staying adaptable to its evolving nature. To navigate this new transformation challenge, the company is reimagining its approach to engineering new features and products. This includes the setup of cross-functional product teams, their approach to learning and iteration, and the technology platforms that support them. All of this is achieved while upholding LinkedIn’s culture of being “member-first” and “human-centric.”

As a result of this forward-looking approach, LinkedIn is introducing innovative features at an unprecedented pace. Notably, LinkedIn has introduced generative AI tools in Recruiter 2024, AI-powered coaching in LinkedIn Learning, Accelerate in Campaign Manager, and AI-assisted search in Sales Navigator, all designed to enhance the value provided to members and customers in their daily workflows.

LinkedIn’s new playbook for developing products with generative AI revolves around three fundamental questions:

1. How do we set up our product teams to maximize development velocity?

LinkedIn is rapidly adapting to the pace of GAI advancements by restructuring development teams, thus enabling quicker decision-making and improved alignment. The development of Collaborative Articles, LinkedIn’s first generative AI feature, served as a testing ground for this new approach. A narrowly focused, cross-functional team was assembled with a shared objective, resulting in streamlined workstreams and quicker decision alignment.

The company is also empowering its teams to make decisions with less need for stakeholder approvals, thanks to its unwavering commitment to being member-first and human-centric.

2. How can GAI experiences make our members and customers more successful?

LinkedIn encourages its teams to adopt a learning mindset when working with GAI, recognizing that they are creating entirely new product experiences powered by emerging technology. Experimentation and rapid iteration are key priorities to ensure that features are valuable to members and customers. The company embraces innovation and flexibility, fostering an environment where it’s acceptable for things to evolve as the team learns more about GAI.

LinkedIn’s deep knowledge of the world of work and its customers’ businesses allows the company to infuse unique insights into its GAI-powered features, setting them apart from generic GPT services.

3. What platform capabilities should we build to enable success and scale?

Given the uncertainties in working with GAI, LinkedIn acknowledges that considerable time and resources are invested in learning, testing, and iterating. The company is committed to developing a consistent, scalable platform for GAI to enhance efficiency. This includes tools for evaluating GAI prompt quality and creating a GAI developer platform at LinkedIn, offering the necessary tools and best practices for working with GAI. By sharing resources and learnings, LinkedIn’s teams can innovate more effectively.

Furthermore, LinkedIn is dedicated to making GAI accessible to all its employees. The company’s Generative AI Playground is open to everyone, encouraging ideation, learning, and experimentation.

Embracing this moment of technological transformation, LinkedIn stands at the forefront of building AI-powered solutions that empower its members and customers to advance their careers and businesses.

About LinkedIn:

LinkedIn is the world’s leading professional networking platform. It connects professionals from around the globe, empowering them to build and grow their careers. LinkedIn provides a wide range of tools, features, and opportunities for members and customers to connect, learn, and succeed in the world of work.

Learn more about LinkedIn at www.linkedin.com.