A Comprehensive Omni-Channel Solution

Appcast, a leading global figure in programmatic job advertising technology, has officially introduced AppcastOne. This new offering is set to address the evolving landscape of hiring and recruitment marketing by uniting the capabilities of programmatic advertising, search, social media, and traditional media within a single enterprise solution.

This development comes in response to the mounting complexities faced by organizations in the recruitment landscape, further exacerbated by the constraints of a highly competitive labor market. Chris Forman, the Founder and CEO of Appcast, emphasizes the significance of AppcastOne: “Our clients are navigating a dynamic talent acquisition landscape. AppcastOne offers a range of advanced tools and data to simplify recruitment marketing intricacies, empowering them to adapt to these changes effectively. Beyond a mere technology platform, AppcastOne stands out with its exceptional support, integrated reporting, and insights, providing a comprehensive overview of performance.”

AppcastOne’s omni-channel solution consolidates the power of various recruitment media channels:

• Programmatic: Appcast leverages its award-winning programmatic technology to optimize job ad distribution across a vast network of job sites.
• Search and Display: It excels at attracting both active and passive candidates, enriching the talent pool for challenging markets and roles.
• Social: Appcast’s social media experts enhance brand visibility and career opportunities for employers on platforms frequently visited by job seekers. Proprietary targeting techniques consistently outperform industry benchmarks in 90% of campaigns.
• Traditional Media: Appcast, with its extensive media partnerships and significant global media buying presence, is well-positioned to maximize the efficacy of both online and offline recruitment media. This ensures confidence in budget allocation and drives optimal outcomes.

Suet Yin Chow, Senior Director of Product at Appcast, underscores their unique approach: “Appcast seamlessly combines cutting-edge technology with dedicated professional services. This synthesis has resulted in a tech-enabled recruitment solution that is transforming outcomes for our clients. The beta launch of AppcastOne across multiple industries has been remarkably successful.”

AppcastOne represents the first product rollout following Appcast’s acquisition of Bayard Advertising, a pioneering name in the recruitment marketing sector.

About Appcast

Appcast is a globally recognized leader in programmatic job advertising technology. Its advanced technology, unmatched market data, and a team of top-tier recruitment marketers drive hiring outcomes for over 2,000 clients. Appcast is headquartered in Lebanon, N.H., with a presence throughout North America and Europe. As a subsidiary of the Stepstone Group, a prominent digital recruitment platform connecting companies with the right talent, Appcast stands at the forefront of the recruitment industry. For additional information, visit www.appcast.io.